Here, in corporate Big Food America, we apparently hold certain Foodiness™ truths to be self-evident, which is that all industrially produced foods are created Equal, that they are endowed by their corporate Creators with certain unalienable Rights, that among these are potentially destroying Life, crushing the Liberty of the small farmer and the pursuit of profitable Happiness for those running the corporations.- Sorry, I’ve been thinking about American holidays, and the 4th is right around the corner, so I thought I’d rewrite the Declaration of Independence, to make it more appropriate for today’s world.
The whole memorial day/Independence day/Labor day structure of the summer got me thinking, about how the season is bookended by holidays, and peaks with one. July 4th, Independence day, is really the beginning of the end of the summer. What do you have, like 6 weeks after that? And the back-to-school ads start running by the 4th, and the Xmas crap starts to show up in stores alongside the Halloween candy, it’s like time doesn’t really exist, the whole year is a mashup of pre-and post holiday sales, for every holiday, all at once. There’s a dollar store near my summer house, and one year, in early July, they had leftover Father’s day and graduation party crap, alongside 4th of July star-spangled junk, and an early display of Xmas decorations…All at the same time. It was like the time-space continuum had totally collapsed! I’m already getting nostalgic for and feeling the loss of this summer, and it’s only May 24th!!
But back to the agenda for today’s show, which is primarily about truth…Truth, Justice, and the American Foodiness™ way. If you’re under 40, that’s a variation on the tagline from the old Superman TV show. Superman fought for truth, justice, and the American way, because…the cold war. Here in the fallout shelter, we’re fighting for truth, and justice, and definitely the American foodiness™ way, or more correctly, against, the American foodiness™ way, because…our food systems are so effed.
So come on down the rabbit hole, and into the shelter, where’s it dry and cozy and we have snacks, too! The CBS news team was here last week, and the place is all spiffed up and tidy. See you there!