In tonight’s episode – Coffee Aroma From the Can Is As Natural As New-Car Smell – I get real about foodiness illusions; how the aroma of OJ in your OJ is an injected OJ fragrance, the scent of coffee out of the can comes from a coffee-smell spray, and your hamburger was gassed to look red, so you can’t even trust your senses when it comes to foodiness; how the food technologists behind these illusions are about as trustworthy and truthful as scientologists, and you have to drink the Kool-Aid to be either; and how you can trust real food – that is, as long as it hasn’t been f*ed with, but since it’s all been f*ed with, you’re going to have to grow your own, or not eat anything…but at least you’ll be thin. And not a chump.